
In today’s competitive academic landscape, students are expected to not only understand theoretical business principles but also demonstrate sharp decision-making in real-time simulations like Comp-XM. Combining executive-level thinking and the ability to balance finance, marketing, operations and HR, these virtual board room battles require students to take their hypothetical company through its paces. In the following paragraphs, you will find eight strong lessons both promising and warning that will help you to pass your next round and not to experience typical pitfalls.
Digby’s $32,486 in direct labor costs could have ballooned by $20,000 without strategic investment in training. This reflects a productivity index of 161.6%, proving that upskilling your workforce isn’t just ethical—it’s profitable. Such decisions exemplify how smart HR planning saves money in the long run.
Investing $1.5 million in TQM Channel Support Systems yields a 1.7% permanent demand boost, equating to $946,008 annual profit. The breakeven? 19 months. It’s a long road—but one worth taking if your business values sustainable growth over short-term gains.
In the Thrift segment, Bam’s quickest path to market share isn’t repositioning or awareness boosts—it’s cutting the unit price to the segment’s lower boundary. This instantly drives customer appeal but can squeeze margins. Smart but risky.
Chester’s Cat product sold 1,126 Nano units. With current capacity and consistent growth, demand will outpace supply in three years. Ignoring production expansion could lead to missed revenue and employee burnout—a perfect storm for HR and ops teams.
Andrews is best described as a broad differentiator—offering premium features across all market segments. This strategy excels in building customer loyalty but demands high R&D and marketing spend. Keep an eye on your margins.
Digby’s Deal forecast of 1,853 units needs a 10% production buffer, or 2,038 units. This cushion protects against stock outs but comes with potential carrying costs.
Chester wants Cell to outshine Art in awareness. Given Cell’s 72% base and 33% annual decay, a $2M promotion is required to beat Art’s 77%. Spend too little, and you risk irrelevance; too much, and you drain profits.

Among all investing/financing options, purchasing $25M in assets with a $20.2M cash balance risks an emergency loan. Always weigh capital investments against liquidity—a lesson in financial discipline.
Comp-XM is not simply a simulation rather a battle field of strategy in which a single call can change the direction of your company.
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SAMPLE QUESTION
A productivity index of 110% means that a company’s labor costs would have been 10% higher if it had not made production improvements. Now refer to the Income Statement in Digby’s Annual Report. The direct labor costs for Digby were $32,486. These labor costs could have been $20,000 higher if investments in training that increased productivity had not been made. What was the productivity index for Digby that led to such savings?
Select: 1
155.4%
44.6%
161.6%
38.4%
Investing $1,500,000 in TQM’s Channel Support Systems initiative will at a minimum increase demand for your products 1.7% in this and in all future rounds. (Refer to the TQM Initiative worksheet in the CompXM Decisions menu.) Looking at the Round 0 Inquirer for Andrews, last year’s sales were $163,189,230. Assuming similar sales next year, the 1.7% increase in demand will provide $2,774,217 of additional revenue.
With the overall contribution margin of 34.1%, after direct costs this revenue will add $946,008 to the bottom line. For simplicity, assume that the demand increase and margins will remain at last year’s levels. How long will it take to achieve payback on the initial $1,500,000 TQM investment, rounded to the nearest month?
Select: 1
6 months
13 months
TQM investment will not have a significant financial impact
19 months
Bam’s product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. The product is reasonably well-positioned in the Thrift segment and enjoys relatively high awareness and accessibility. Which of the following would most likely result in a quick increase in market share?
Select: 1
Re-position the product to the ideal spot within the segment
Lower the unit selling price to the bottom limit of the segment price range
Increase the unit contribution margin by decreasing the MTBF
Increase awareness by 5%
According to information found on the production analysis page of the Inquirer, Chester sold 1126 units of Cat in the current year. Assuming that Cat maintains a constant market share, all the units of Cat are sold in the Nano market segment and the growth rate remains constant, how many years will it be before Cat will not be able to meet future demand unless the company adds production capacity? Exclude any existing inventory.
Select: 1
3 year(s)
1 year(s)
2 year(s)
4 year(s)
Which description best fits Andrews? For clarity:
– A differentiator competes through good designs, high awareness, and easy accessibility.
– A cost leader competes on price by reducing costs and passing the savings to customers.
– A broad player competes in all parts of the market.
– A niche player competes in selected parts of the market.
Which of these four statements best describes your company’s current strategy?
Select: 1
Andrews is a niche differentiator
Andrews is a broad differentiator
Andrews is a niche cost leader
Andrews is a broad cost leader
Deal is a product of the Digby company. Digby’s sales forecast for Deal is 1853 units. Digby wants to have an extra 10% of units on hand above and beyond their forecast in case sales are better than expected. (They would risk the possibility of excess inventory carrying charges rather than risk lost profits on a stock out.) Taking current inventory into account, what will Deal’s Production After Adjustment have to be in order to have a 10% reserve of units available for sale?
Select: 1
2038 units
1793 units
1608 units
1853 units
Chester’s Elite product Cell has an awareness of 72%. Chester’s Cell product manager for the Elite segment is determined to have more awareness for Cell than Andrews’ Elite product Art. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Cell’s existing awareness is lost every year. Assuming that Art’s awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Chester’s Elite product manager should spend in promotion to earn more awareness than Andrews’ Art product?
Select: 1
1M
2M
Nothing
3M
Bit is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last.
For this question assume that all 699 of units of Bit are sold in the Nano segment. If the competitive environment remains unchanged what will be the Bit product’s demand next year (in 000’s)?
Select: 1
1594
797
699
748
In order to sell a product at a profit the product must be priced higher than the total of what it costs you to build the unit, plus period expenses, and plus overhead.
At the end of last year the broad cost leader Baldwin had an Elite product Bolt. Use the Inquirer’s Production Analysis to find Bolt’s production cost, (labor+materials). Exclude possible inventory carrying costs. Assume period expenses and overhead total 1/2 of their production cost. What is the minimum price the product could have been sold for to cover the unit cost, period expenses, and overhead?
Select: 1
$32.18
$10.73
$21.45
$35.00
Looking forward to next year, if Chester’s current cash balance is $20,201 (000) and cash flows from operations next period are unchanged from this period, and Chester takes ONLY the following actions relating to cash flows from investing and financing activities:
Issues 100 (000) shares of stock at the current stock price
Issues $400 (000) in bonds
Retires $10,000 (000) in debt
Which of the following activities will expose Chester to the most risk of needing an emergency loan?
Select: 1
Pays a $5.00 per share dividend
Liquidates the entire inventory
Purchases assets at a cost of $25,000 (000)
Sells $10,000 (000) of their long-term assets
ANSWER
Title: Strategic Business Decisions in Comp-XM: Productivity, Marketing, and Financial Insights
Name:
Course: Human Resource Strategy and Simulation
Instructor:
Date:
Business (or management) games such as Comp-XM combine businesses simulations are using a mix of operative and financial logic (or reasoning), as well as marketing intuition as a strategic decision-making approach.
This paper explores a range of questions drawn from a simulated business environment, focusing on productivity, total quality management (TQM), marketing tactics, and financial forecasting. The answers are aligned with principles important to Human Resource (HR) professionals, especially in understanding the financial impact of people-centered decisions such as training and promotion investments.
The productivity index is calculated by determining what the costs would have been without productivity improvements. Digby’s direct labor cost was $32,486, but without improvements, it would have been $32,486 + $20,000 = $52,486. The productivity index is:
Productivity Index = ( 52 , 486 32 , 486 ) × 100 = 161.6 % Productivity Index=( 32,486 52,486 )×100=161.6%
Answer: 161.6%
This reflects the positive impact of training on productivity—highlighting the importance of HR initiatives in operational efficiency (Noe et al., 2021).
Question 2: TQM Investment Payback Period
The added revenue from a 1.7% demand increase equals $2,774,217. At a 34.1% contribution margin, the gain is:
2 , 774 , 217 × 0.341 = 946 , 008 2,774,217×0.341=946,008
Payback period:
1 , 500 , 000 946 , 008 ≈ 1.586 years ⇒ Approximately 19 months 946,008 1,500,000 ≈1.586 years⇒ Approximately 19 months
Answer: 19 months
Question 3: Bam’s Strategy for Market Share Growth
To gain a quick market share increase, especially in a segment where awareness and accessibility are already high, lowering the price to the bottom of the acceptable range is a direct and effective method.
Answer: Lower the unit selling price to the bottom limit of the segment price range
This is a tactical move often coordinated with HR and marketing to ensure alignment with profit goals (Ulrich et al., 2017).
Question 4: Chester’s Capacity Planning
Assuming constant market share and growth rate in the Nano segment, the growth trend will eventually exceed current capacity. By analyzing compounding growth:
Unless Chester increases capacity, it will be short by the end of Year 4.
Answer: 4 year(s)
Question 5: Andrews’ Business Strategy
Based on consistent investment in product design, high awareness, and accessibility across all segments, Andrews aligns best with:
Answer: Andrews is a broad differentiator
Such strategies often rely on HR-led initiatives to recruit and retain creative talent (Armstrong & Taylor, 2020).
Question 6: Deal’s Production Adjustment
To maintain a 10% reserve:
1853 × 1.10 = 2038.3 ⇒ 2038 units 1853×1.10=2038.3⇒2038 units
Answer: 2038 units
Planning buffer inventory helps mitigate HR issues like overtime or short staffing during peak demand.
Question 7: Promotion Budget for Chester’s Cell
Current awareness = 72%
One-third lost: 72 × (1/3) = 24%
Retained = 72 – 24 = 48%
To exceed 77%, Cell needs at least 30% new awareness:
1M = +22% → Total: 48 + 22 = 70%
2M = +45% (22+23) → Total: 48 + 45 = 93%
Answer: 2M
Effective promotional investment should align with HR’s employer branding strategies.
Question 8: Bit’s Future Demand
Assuming 14% growth in the Nano segment:
699 × 1.14 = 797 699×1.14=797
Answer: 797
Forecasting demand helps HR plan for workforce scaling or automation (Dessler, 2020).
Question 9: Bolt’s Minimum Selling Price
Let production cost = X
Overhead and period expenses = 0.5X
Total cost = X + 0.5X = 1.5X
Given answer options, only $32.18 correctly represents 1.5 times a likely production cost (approx. $21.45): 21.45 × 1.5 = 32.18 21.45×1.5=32.18
Answer: $32.18
HR’s role in controlling labor cost directly affects product pricing.
Question 10: Chester’s Risk for Emergency Loan
Let’s evaluate each:
Pays a $5/share dividend: Large cash outlay.
Liquidates inventory: Brings in cash, reduces risk.
Purchases $25M in assets: Large cash drain, very risky.
Sells $10M of assets: Brings in cash.
Answer: Purchases assets at a cost of $25,000 (000)
Both the size of the capital expenditures and the unmatched revenue lines leave the firm at risk of experiencing cash shortages, which influences the payroll and HR functions.

These simulation lessons emphasize the need to integrate the strategy of HR and financial and operational planning. Human Resource professionals have to comprehend the connection between decisions of all kinds including training investment and pricing policies and the general business health. A data-driven HR department will help in bringing about sustainable competitive advantage where the HR is informed; both in simulation and real-life.
Armstrong, M., & Taylor, S. (2020).
Armstrong’s Handbook of Human Resource Management Practice (15th ed.). Kogan Page.
Dessler, G. (2020). Human Resource Management (16th ed.). Pearson.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2021). Fundamentals of Human Resource Management (9th ed.). McGraw-Hill Education.
Ulrich, D., Brockbank, W., Johnson, D., Sandholtz, K., & Younger, J. (2017). HR Competencies: Mastery at the Intersection of People and Business. Society for Human Resource Management.
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