TVI Portugal: 3 Bold Shifts Behind Its Rise From Catholic TV To A Telenovela Empire | StudyCreek.com
Hey there, marketing students! Today, we’re going to explore TVI (Televisão Independente)—the Portuguese broadcasting network that made an incredible transformation from being backed by the church to becoming a telenovela giant. This shift is one of the most remarkable stories in European media history! If you’re analyzing brand repositioning strategies at Study Creek or researching media market competition at Dissertation Hive, grab your popcorn. This […]