5 Lessons From Sony’s Hacking Scandal: A Marketing Student’s Guide To Crisis Communication Gone Wrong (And Right)
You’re in your crisis communication course and your professor has placed the Sony hacking incident assignment on your desk like a live grenade. Immediately, you’re handed the daunting task of picking apart one of the most spectacular corporate meltdowns in recent history, with international espionage, Hollywood drama and enough stupid emails that would make a reality TV producer weep. Hello and welcome to the marvelous […]